As you search for the right keywords for your blog, think about search intent. While some people are searching for your products to use right away, others may be at a different point in the buyer journey. So, it’s a good idea to have a mix of focus keywords. Search engines aim to provide the most relevant and accurate information available.
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This helps your post’s SEO because any inbound links that come back to your site won’t be divided between the separate URLs. We learned earlier that more people use search engines from their mobile phones than from a computer. According to HubSpot Research, 64% of SEO marketers say that mobile optimization is an effective investment. This presentation from Rory Hope at INBOUND 22 shares how you can use your social media data to create SEO personas for your blog. These details can help you understand how your users search and what types of content they’ll respond to online. This can help you boost traffic, leads, and conversions while also optimizing for SEO.
First, titles tell your audience what to expect from your post. If your blog title is a smart and catchy question that your post doesn’t answer, you’ll have a lot of unhappy readers. However, there’s a reason this metric is an indirect indicator for SEO — it’s completely subjective.
The next step is to write down the structure of your blog post. By structure, I mean to define the different parts of the post. The quality of the content is one of the most important factors when evaluating a blog post, but it’s not the only one. Things like the title of the post, the structure of a blog, text formatting, headings, and paragraphs are easy to fix and yet play a vital role in rankings. Analysis results as shown in the Yoast SEO sidebarKind of a cool way to get feedback on your content, right?
Any great writer or SEO will tell you that the reader experience is the most important part of a blog post. The reader experience includes several factors like readability, formatting, and page speed. That means you’ll want to write content that’s clear, comprehensive of your topic, and accurate according to the latest data and trends. You share the most concise guide to SEO friendly blog posts. If, on the other hand, you manage to meet both criteria, then your blog posts will rank higher on Google, and users will spend more time reading and engaging with your content .