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Honestly, I never expected to get to that level or do it so quickly. When we started out nine years ago, our accountant couldn’t believe how well we were doing for a new venture. Anchor text for the back link must be relevant to the topic. For example, if the article is about “lead generation,” you can’t use “car dealer” as an anchor text.

Video can be a quality addition to your About Us page. You can have it be “A Message from the CEO” or a quick video tour of your facilities or products. A timeline can be an eye-catching presentation of your company’s history for your About Us page. Finally, another client who owned a fine dining restaurant had a hot air balloon and frequently traveled to balloon rallies to fly.


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About Us pages are unique to your business and should be written with consideration in mind. The page continues to explain Mailchimps’ company culture. Here it discusses Mailchimp’s commitment to learning and educating employees about small businesses so that each employee it hires is a perfect addition to the team. 4ocean’s About Us page puts its mission statement front and center. This approach can work well for a mission-driven brand that’s working toward a goal its audience can get behind.

Bring them on and send them all the guidelines as mentioned below. The Business Goals will help entrepreneurs, startups, and people who want to make money online or make money from home by adopting legitimate ways. We provide new and fresh best business ideas that make money every day in our comprehensive posts.

Articles should be checked for spelling and grammatical errors prior to sending us. Below are three examples that demonstrate how to write a relevant article without being promotional. You’ll notice each author is contributing in their field of expertise, but the article is not about promoting their business. You get one do-follow back link in your bio. The website URL in this link must contain business contact info including name, physical address and phone number.

She loved her new country but missed her favorite foods and flavors from home. That was the catalyst for her to start the company, which today successfully sells its products in Whole Foods and other major chains. One of my clients, a real estate broker, is also a marathon runner. In writing her About Us page, we drew an analogy between running and selling real estate – it’s not a sprint; it’s a marathon. We even included a photo of her running a marathon, which added visual interest and credibility to the page.

Get our Copywriting Tactics reading list delivered right to your inbox. Where you source the materials for your product (e.g., manufacturing in a specific country or by providing jobs to a certain community). How you cut out the middleman and pass the savings on to customers. UnsplashPaint a picture of the future for your company or state its mission and goals. UnsplashExplain how you set out to find a solution (i.e., start your business) and the obstacles you faced along the way. It’s key to remember that this approach doesn’t have to be boring.

If you love doing all of this, starting a sales consulting business could be a great start. When creating your website’s About Us page, look upon it as an opportunity to begin building a relationship with prospective customers. Maximize its value by imparting useful, interesting information, not fluff. If you’re struggling with the words, hire afreelance copywriterto assist you.

Hence, we’re always looking for some unique and out of the box content. This is what helps to make us different from others. If you have such an idea or story to tell just bring your typing keyboard and write for us. As of Jan. 6, 2020, we’re no longer accepting guest posts on our blog. Please note that after we publish your article, we hold the rights to whatever content you have submitted.



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